How can we engage visitors to the Guitars: The Museum who might not be feel as though they know enough about guitars?
Location: Umea Institute of Design, 2014
Client: Guitars: The Museum
Project Time: 2 Weeks
Team Members: Individual
Personal Contribution: Research, Ideation, Concept Development, Video Prototyping
The concept was to create an installation for Guitars: The Museum, a new museum housing the worlds best collection of guitars. The goal is to allow visitors to the museum to release the skeletons in their musical closets.
By sharing some embarrassing band or song they like, they are able to hear a musical confession from a previous visitor in return.
The idea grew that visitors would be able to hear someone else’s confession if they share their own.This worked two fold in that it allowed visitors to break the ice a bit in a humorous way, while also showing them that they are just like all the other visitors to the museum.
The intention of the installation is to use an aspect of the experience that might be perceived as a negative and spin it to actually initiate engagement with the exhibition.
When meeting with the client from the museum, I was struck with how large and detailed the collection was. I felt as someone who had never played guitar before that I might feel a bit overwhelmed or unworthy to visit the collection. This barrier might make visitors to the museum feel apprehensive when they enter the collection.
I felt this might be an interesting avenue to explore in development of an exhibition concept. I worked around the idea of the Museum being a pure place, and visitors might need to release their inner demons before entering the exhibition.
The final stage of the project was to produce a video prototype of the experience. This was done in a two stage process, one initial internal video sketch for peer review, followed by iteration and presentation of a final concept.
The initial video sketch was completed in an afternoon. The importance of being able to produce a very quick video sketch was so that I was then able to evaluate what the concept felt like in the “real” world, rather than in quick sketches or storyboards.
High Fidelity Video Prototype
From here we took our videos and refined the concepts before creating a final video. This was valuable in my case as I was able to see the strengths and limitations of the initial concepts, and also what I was missing from a story telling point of view.
The final video involved building props, finding a suitable location and directing my classmates who had agreed to help out. I think one takeaway from this would be to never stop the camera, as you can otherwise end up with less options when editing.